Subhrajit pathak

I redesigned an AI video SaaS. Conversion doubled.

RiseAngle lets creators make and schedule faceless TikTok and YouTube Shorts using AI — no filming, no editing. The product had a desktop-first experience while 73% of users were on mobile. I redesigned the creation flow, template library, and monetisation UX across both platforms.

Role

End-to-End Product Designer

Platform

Web App — Desktop + Mobil

Duration

8 Weeks

The product was built for desktop. The users were on their phones.

RiseAngle had grown to tens of thousands of active creators but growth was stalling. Three things were actively costing the business:

2.2×

Free-to-paid conversion

↑79%

Flow completion rate

−58%

Mobile drop-off

4 steps

Down from 11

Three focused redesigns. One north star: idea to scheduled video in under 3 minutes.

Creation Flow

11 steps → 4-step wizard. Mobile-first with bottom sheets, live AI preview inline, and a collapsible side panel on desktop.

Template Library

Form-based selection → visual card grid. 3-col on desktop, swipe cards on mobile. One-tap preview. Locked templates visible, not hidden.

Monetisation UX

Hard gate → contextual paywall with feature spotlight, 3 social proof lines, 3-day trial CTA, and annual/monthly toggle with savings callout.

Data-first. Mobile-first. Business decisions at every step.

Instead of jumping straight to redesign, I started with an analytics audit. Finding that 73% of sessions were mobile changed the entire design direction before I drew a single frame.

Analytics Audit

Found drop-off data. Identified where users quit and on which devices. Reframed the brief around mobile.

Design + Iteration

Mobile-first wireframes → desktop scaling → hi-fi. Two rounds of feedback loops with the PM.

Handoff + Validation

nnotated component specs, dev handoff in Figma, and a final Maze session on the new flows.

The paywall was blocking revenue. We had to show value before asking for money.

The original paywall was a full-screen hard gate — a lock icon with a price. No context. No trial. No reason to upgrade. I proposed three directions to the PM:

Template Librarary

From form-based picking → visual-first browsing.

Template selection was a dropdown + form. Users couldn't see what a template looked like until after they applied it. Average browse time: 4.5 minutes of confusion.

Final Design

Three flows. One experience that works on every screen.

Template selection was a dropdown + form. Users couldn't see what a template looked like until after they applied it. Average browse time: 4.5 minutes of confusion.